CSR Development Campaigns: Consultancy and Project Design

Population Foundation of India

Save the Girl Child Campaign: CELL developed and identified a multi-city advocacy program with key stakeholders to effectively educate them about sex-ratio & female foeticide, highlighting the issues to the stake holders, and issued an impact assessment report for the campaign.


CELL conducted an extensive programme for government bodies and the key stakeholders, aimed at sensitisation and highlighting Svayam’s recommendations to minimize the existing lacunae for provisions for the disabled.


Empanelled with UNICEF, we have worked on a number of projects including child labour initiatives, Reproductive & Child Health (RCH) program, etc.

Smile Train

CELL identified and developed a stakeholder partnership model for Smile Train to battle myths and superstitions about a cleft lip, and highlight the positive contribution of the Smile Train through zero-cost treatments and high quality care.

IITans for Holy Ganga

The initiative included engaging with key stakeholders, opinion leaders and high profile personalities to endorse the cause of degradation of the River Ganga.

Save Water campaign in Tamil Nadu – Surf Excel

CELL advised Surf Excel’s marketing team to effectively build and implement a CSR campaign with business benefit and brand relevance. “Save Water campaign” was implemented in Tamil Nadu to link Surf Excel’s low suds detergent properties which countered the major concern that washing machines use too much water.

Rotary International

Pulse Polio Immunisation Campaign: CELL built Rotary International’s Pulse Polio Immunisation programme throughout the country to highlight manpower and financial resources committed to the various street activities and immunisation camps.

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